JAM
(JOB ALERT MOBILE)
Anatomy
of a Disruptive Innovation
RecruitGuru
The Future of Recruitment Web-Services
RecruitGuru
A-4, 515 Lok Bharati Complex
Marol Maroshi Road, Andheri (East)
Mumbai – 400 059 India
Phone:
022-5507 0355 / 6699 1654 (handwritten correction: 67070360)
Fax: 5507 0389
Email:
hcp@recruitguru.com
World-Wide-Jobs
– Home Page
(Website
screenshot)
World-Wide-Jobs
Tagline:
Where
Jobs Come Searching For You – On Your Mobile
Website:
www.world-wide-jobs.com
Service:
JAM
– Job Alert on Mobile
Key
concept:
Instead
of jobseekers searching jobs across dozens of sites,
jobs come searching for the candidate on their mobile phone.
CONTENT
1.
JAM – Where Jobs Come Searching For You
2.
JAM – The Harbinger of Hope
3.
Job Nirvana
4.
Ownership Issues
5.
Background Statistics
6.
Competing Against Non-Consumption
7.
Cyber-Media Breaks the Story
8.
Where Are The Jobs?
9.
Search Engine Darling
Annexure
A
JOB
ALERT MOBILE (JAM)
Where
Jobs Come Searching For YOU
THE
PROBLEM
In
this jet-set age, where there is a tremendous premium on
“time”
— the irreplaceable resource
JOB
SEARCHING ON YOUR OWN IS IMPOSSIBLE!
Indian
Scenario
• Number
of Job Sites: 500+
• New jobs posted daily: 10,000+
• Total online job postings (any day): 250,000+
World
Scenario
• Number
of Job Sites: 40,000+
• Total online job advertisements (any day): 16,000,000+
Annexure
A
JOB
ALERT MOBILE (JAM)
Where
Jobs Come Searching for YOU
THE
PROBLEM
Even
to search for jobs within India, a candidate would need to spend 3–4 hours
daily on his personal PC at home or at a cyber café.
It
also costs a lot of money — approximately Rs. 20 per hour.
At
the end of numerous logging in and out, a jobseeker is not sure that he has
gone through all the 10,000+ new job advertisements posted during the last
24 hours.
In
fact, there is no way of ensuring that he has not missed those few “relevant
/ interesting” jobs.
This
is quite like trying to find a needle in a haystack.
All
this while, he has been “immobilized” — glued to his chair.
Surfing
of job sites during office hours is, in any case, out of the question,
since nearly all companies prevent access to job sites to their
employees.
THE
SOLUTION
What
is therefore urgently required is a solution whereby:
Some
10–20 most “interesting / relevant” jobs (out of over 10,000+ posted
every 24 hours) are presented to a jobseeker in a concise form (~160
character SMS), once a day on his handset.
Job
Alert Mobile – JAM
Now
the jobseeker is truly mobile.
Now “jobs
come searching for him.”
However,
the JAM solution does not stop there.
By
enabling the candidate to click “Apply Online” on his handset when he
receives a Job Alert SMS, JAM transforms his handset into a “Transaction
Tool.”
The
server picks up his stored resume (already pasted earlier) and forwards
it to the concerned job advertiser.
As
simple as that.
This
is the ultimate:
- Interactivity
- Mass customization
- Convenience
Job
Advertisement and JAM Screen
The
illustration compares:
Left
side
A full
job advertisement as seen on a job site (example: naukri.com).
Right
side
The same
job summarized and delivered to the mobile phone screen as a JAM alert.
The
SMS-style job alert includes:
- Company Name
- Posting City
- Designation
- Education
- Experience
- Advertisement Source
This
concise alert allows the candidate to quickly evaluate and respond.
Annexure
B
JOB
ALERT MOBILE (JAM)
The
Harbinger of Hope
EMPLOYMENT
EXCHANGE SCENARIO
Number
of Employment Exchanges:
939
Number
of Jobseekers Registered:
440 lakh
In
2002
Fresh
Registrations:
60 lakh
Number
of Vacancies Notified:
3 lakh
Number
of Placements Effected:
1.5 lakh
Conclusion
A fresh
graduate registering with an employment exchange today must wait 333 years
before being offered a job.
For 30
lakh fresh graduates entering the job market every year, receiving daily
job alerts on their mobile phones offers the only realistic hope of
obtaining employment within a reasonable time.
WHAT
IS HOLDING BACK?
Corporate
advertisers do not know:
who
/ where the right candidates are.
Jobseekers
do not know:
which
/ where the right jobs are.
At
least 420 lakh jobseekers (out of 440 lakh) do not know which are the
right jobs.
Therefore
there exists an enormous “Info-Chasm” between the two sides.
JAM
IS THE BRIDGE
It
stands to reason that:
•
Aggregating 30 lakh job advertisements
(and eventually 200 lakh worldwide)
•
Delivering them as Job Alert SMS to 440 lakh jobseekers
is
the only practical and feasible way to bridge this information gap.
World-Wide-Jobs
is Job-Nirvana
|
Jobseeker
Problem |
WWJ
Solution |
|
SEARCH |
|
|
There
are 2,50,000 job advertisements on 200+ Indian job sites. Around 10,000
new ads appear daily. It is impossible for a jobseeker to visit all job
sites daily and conduct multiple searches. |
WWJ
aggregates job advertisements posted on dozens of job
sites during the last 24 hours and creates a consolidated jobs database,
refreshed daily. |
|
ENDLESS
REPETITION |
|
|
Jobseekers
must repeatedly enter their job preferences on every job site they
visit daily. |
Jobseekers
enter their job preferences once on WWJ. These preferences are used to
match job advertisements. Users can later edit preferences anytime. On
the Job Alert Preview (JAP) page they can test different combinations
until the best matching jobs appear. These preferences are then frozen to
receive job alerts on mobile phones. |
|
RELEVANCE |
|
|
Different
job sites produce widely varying results because each uses different search
criteria, search logic, and definitions for industry, function, designation
etc. |
WWJ
creates a structured job advertisement database from all job sites and
applies standard search logic, allowing more accurate matching and
shortlisting. Duplicate alerts are eliminated automatically. Matching jobs
from several sites are delivered as SMS alerts. |
Important
Historical Observation
This
document reveals three very advanced ideas for its time (early 2000s):
1️⃣ Job Aggregation
Engine
Collect
jobs from many job sites into a single searchable database.
This
later became:
- Indeed
- SimplyHired
- Google Jobs
2️⃣ Personalized Job
Matching
User
enters preferences once → system matches jobs automatically.
This
is exactly how:
- LinkedIn Job Alerts
- AI job recommendation systems
work
today.
3️⃣ Mobile Job
Notifications
Send
daily job alerts via SMS.
This
is now standard as:
- Push notifications
- Email job alerts
- App alerts
Jobseeker
vs World-Wide-Jobs (WWJ)
|
Jobseeker |
World-Wide-Jobs
(WWJ) |
|
What
problems does he face? |
How
does WWJ solve these problems? |
DELIVERY
(Job-Alerts + Resumes)
Jobseeker
Problem
A
jobseeker must go in search of jobs, hopping from jobsite to jobsite.
He
needs:
- A PC
- Internet connection
He
gets tied to a desk and becomes immobile.
To
apply online he must deposit his resume on every jobsite, often filling
widely different forms.
WWJ
Solution
By
delivering job alerts on the mobile screen (SMS), WWJ ends the tyranny
of PC / Internet dependence.
The
jobseeker is liberated from wires.
He
can receive job alerts while travelling in a car or train.
Now
he needs to deposit his resume only once on WWJ (plain text resume).
He
can apply online by a single SEND click on his mobile.
JAM
transforms the mobile handset into a transaction tool of M-Commerce.
There
is also instant acknowledgement of resume delivery, completing the information
feedback loop.
FRESHNESS
Jobseeker
Problem
Job
searches on job sites often show jobs that were posted 30–60 days ago,
and which are already filled.
This
wastes time and effort.
WWJ
Solution
WWJ
delivers alerts only for jobs posted in the last 24 hours.
No
stale jobs.
This
ensures that a jobseeker never misses a matching job.
PRIVACY
Jobseeker
Problem
Middle
and senior level executives hesitate to post resumes publicly.
Reasons:
- Corporate subscribers can view resumes.
- Job searching carries stigma in
India.
- It may appear disloyal to current
employer.
WWJ
Solution
WWJ
ensures complete confidentiality.
- WWJ has no corporate subscribers.
- There is no resume search feature.
Through
JAM, the jobseeker decides:
- Who sees his resume
- When
- Why
This
happens only when he clicks “Apply Online” on his mobile.
Ownership
Principle
There
is no issue about what JAM owns and why.
Because:
World-Wide-Jobs
is NOT a Jobsite!
How
JAM Justifies Ownership
|
Sr
No |
Attribute |
Explanation |
|
1 |
Aggregation |
Downloads
jobs from dozens of job sites |
|
2 |
Freshness |
Downloads
jobs posted in the last 24 hours |
|
3 |
Relentless |
Works
automatically 24×365 |
|
4 |
Relevant |
Delivers
perfectly matching jobs |
|
5 |
Door
Delivery |
Jobs
delivered to mobile wherever you are |
|
6 |
Freedom |
No
dependence on PC |
|
7 |
Simple
/ Cool |
Apply
online directly from mobile |
|
8 |
Privacy |
Only
you decide who sees your resume |
|
9 |
Paradigm
Shift |
Stop
searching for jobs; jobs search for you |
|
10 |
Utilitarian |
Pay
only for what you use |
|
11 |
Convergence |
Internet
+ Mobile networks |
|
12 |
M-Commerce |
Mobile
handset becomes a transaction tool |
Background
Statistics
India
has over 100 million jobseekers, of which 44 million are registered
with 939 government employment exchanges.
Employment
Exchange Statistics
- Only 1.5 lakh placements in 2002
- 2 million jobseekers register every year
- 17.2% of registered candidates are
graduates
Education
Pipeline
Every
year:
- 3 million students graduate from Indian
colleges
- Around 300,000 are engineers
Organised
Workforce
- Only 7 million people work in the
organised sector.
IT /
ITES Sector
- Around 850,000 professionals
- Sector growing at 30% per year
- Expected to reach 5 million employees
by 2012
Budget
Statement
Finance
Minister P. Chidambaram predicted:
The
IT sector will create 7 million additional jobs by 2009.
Jobsite
Landscape
Major
Indian job sites:
- Monster
- Naukri
- JobsAhead
- Jobstreet
Together
they claim 7–9 million resumes.
Discounting
duplicates, the real number may be 5–6 million.
Job
Posting Data
Major
job sites together host:
- 250,000 job postings
- 10,000 new job postings daily
- 15,000 corporate clients
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