JAM (Job Alert Mobile)
By RecruitGuru
“The Future of Recruitment Web-Services”
Address:
A-4, 515 Lok Bharati Complex
Marol Maroshi Road, Andheri (East)
Mumbai – 400 059, India
Phone:
022 – 56991564 (corrected from overwritten)
Mobile: 98755 08 08 (handwritten)
World-Wide-Jobs (WWJ) = Job
Nirvana
Jobseeker vs World-Wide-Jobs
(WWJ)
What problems does he face?
vs How does WWJ solve these problems?
SEARCH
Jobseeker
There are 2,50,000 Job-Adverts on
200+ Indian jobsites. Some 10,000 new adverts are being added daily.
It is physically impossible for a jobseeker to visit a large number of jobsites
daily and conduct dozens of job searches.
World-Wide-Jobs (WWJ)
WWJ aggregates job-adverts posted
on dozens of jobsites during last 24 hours and creates a consolidated “Jobs
database”.
A new / fresh database gets created DAILY.
ENDLESS REPETITION
Jobseeker
A jobseeker must enter his
“job-preferences” again & again at each jobsite that he visits – everyday.
World-Wide-Jobs (WWJ)
A jobseeker enters his
“job-preferences” on WWJ only once. These are used for matching of job-adverts.
Of course, he can come back and “Edit” his job-preferences anytime.
On “Job Alert Preview (JAP)” page
of WWJ, he can “experiment” with various “permutations & combinations” of
job-preferences, until his “refinement” results in best-matched jobs. Then, he
freezes these job-preferences for getting job-alerts on his mobile-phone.
RELEVANCE
Jobseeker
Job searches on different
jobsites not only throw up widely different results but hundreds of irrelevant
jobs. This is due to each jobsite using:
- different search-criteria
- different search-logic
- different definitions of “Industry / Function /
Designation” etc.
World-Wide-Jobs (WWJ)
By creation of a “structured
job-advt database” from all jobs downloaded from all jobsites and applying
identical search-criteria / logic / definitions, WWJ manages to match &
shortlist much more relevant jobs.
WWJ also ensures that all alerts
are not from jobs posted on one site. It ensures that matching jobs from
several sites get delivered as alerts SMS. Duplicate job-alerts get eliminated
automatically.
What problems does he face? vs
How does WWJ solve these problems?
DELIVERY (Job-Alerts +
Resumes)
Jobseeker
A jobseeker must go in search of
jobs, hopping from jobsite to jobsite. He needs a PC & Internet connection.
He gets tied to a desk.
He is rendered immobile!
To be able to “apply online”, he
must deposit his resume at each jobsite (and very often, by filling up widely
differing forms).
World-Wide-Jobs (WWJ)
By delivering job-alerts on
mobile-screen (as SMS), WWJ ends the tyranny of PC / Internet. It liberates the
jobseeker from “wires”. He can receive job-alerts even while traveling in a car
or a train!
Now he needs to deposit his
resume, only on WWJ (and only a plain text resume!).
He can “apply online” by a single “SEND” click on his mobile, from wherever he
happens to be and at any time of his choice.
This is interactivity at its best
– the ultimate convenience for a jobseeker who is hard-pressed for time. JAM
(Job Alert on Mobile) converts the handset into a “Transaction Tool” of
M-Commerce.
There is also instant
acknowledgement of “resume-delivery”, so the “information feedback loop” is
completed.
FRESHNESS
Jobseeker
Job searches on jobsites throw up
jobs which were posted 30/60 days ago, which are most likely already filled-up,
at the time of searching! A hell of a lot of effort / time gets wasted.
World-Wide-Jobs (WWJ)
WWJ delivers to a candidate
alerts for only those jobs which got posted on dozens of jobsites during last
24 hours. Never stale / already-filled jobs, posted 30/60 days back (not even 2
days back!).
This feature ensures that a
jobseeker will never miss a single matching job – and will never fail to click
“apply online” (for fear of never being able to see that job again!).
PRIVACY
Jobseeker
Middle / Senior level executives
are most reluctant to post their resumes on a large number of jobsites, where
any corporate subscriber can see / view their resumes.
In India, there is a considerable
stigma attached to “jobsearching”. It is considered “unethical / disloyal” to
current employer, besides raising ugly rumours and spoiling an executive’s
career in his present job!
World-Wide-Jobs (WWJ)
WWJ assures a jobseeker the
ultimate in privacy / confidentiality, since WWJ has neither any Corporate
Subscribers, nor there is a “Resume Search” feature.
Through JAM, a jobseeker decides:
- Who will see his resume
- When
- Why
when he clicks “Apply Online” on
his mobile.
Ownership Issue
Sr. No. | Attribute | How JAM
justifies OWNERSHIP of this attribute?
1. Aggregation
Downloading jobs from dozens of jobsites.
2. Freshness
Downloads only jobs posted during last 24 hrs.
3. Relentless
Never tires; Works automatically 24×365.
4. Relevant
Delivers only perfectly matching jobs.
5. Door – Delivery
Delivers jobs on your mobile – wherever you happen to be.
6. Freedom
You are no more tethered to your PC!
7. Simple / Cool
Ultimate convenience of applying online from your mobile.
8. Privacy
No one can ever see your resume! Only you decide WHO will see it, WHEN &
WHY.
9. Paradigm Shift
Stop searching for jobs! Let jobs come searching for you!
10. Utilitarian
You pay for only what you use.
11. Convergence
Internet + Mobile Networks.
12. M – Commerce
Transforming a handset into a “tool” for B2C mobile transactions.
15 Minutes Competitive Advantages
JAM – The Incremental
Innovation
Kanter Characteristics vs
JAM’s Conformance
Tri-able
Kanter Characteristics:
The product can be demonstrated on a pilot basis. Customers can see it in
action first. They can try it out on a small scale before committing to replace
everything.
JAM’s Conformance:
Even before registering, a jobseeker can see for himself the type/quality of
job alerts that he can expect to receive, by experimenting on “Job Alert
Preview” page.
By entering any 3 digit no. in
the “JAM Sample” box on the home page of WWJ, a visitor can immediately view
side by side, the full original job advert and its 160 characters SMS version
as he would get to see it on his mobile.
Divisible
Kanter Characteristics:
It can be adopted in segments or phases. Customers can ease into it, a step at
a time. They can use it in parallel with their current solutions.
JAM’s Conformance:
When you use JAM, you don’t need to immediately stop searching for jobs on
jobsites. In fact, we encourage you to try out both methods in parallel so that
you can “experience” the “ultimate convenience” of JAM before giving up on
jobsites.
Reversible
Kanter Characteristics:
If it does not work it is possible to return to life without it. Eventually,
you want the customer to say, “I can’t imagine life without this”, but in the
beginning, it’s important that you don’t burn down the house to demonstrate the
new fire extinguishing system.
JAM’s Conformance:
If you are not satisfied, then to Unsubscribe from JAM service is as simple as
sending SMS
JAM UNSUB
And then go back to visiting
dozens of jobsites in search of jobs
You can always re-join by once
again sending SMS
JAM SUB
If you think JAM is not your
cup-of-tea, you can always go back to your coffee!
Tangible
Kanter Characteristics:
It offers concrete results that can be seen to make a difference in something
that the customer needs and values.
JAM’s Conformance:
A jobseeker “needs and values” data/info re: relevant jobs (matching his unique
needs), delivered to him real fast. He hates to be “chasing the jobs”.
In JAM, he greatly values the
convenience of “jobs that come chasing him!” – within hours of vacancies
getting posted on a number of jobsites.
Fits prior investment
Kanter Characteristics:
It’s in an area where there already have been actions or investments, and
builds on them. The product should help make use of “sunk costs” – what has
already been spent – rather than requiring customers to take losses.
JAM’s Conformance:
As far as jobseekers are concerned, job searches on all jobsites are “FREE”.
They have made no “investment” other than registering/posting their resumes on
dozens of jobsites.
If they have invested in a PC +
Internet connection, that would still be required for (one-time) registering on
World-Wide-Jobs,
and thereafter for occasional
“edit / update”.
Familiar
Kanter Characteristics:
It feels like things that customers already understand, so it’s not jarring to
use. It’s consistent with other experiences, especially ones that have been
successful in the past.
JAM’s Conformance:
In JAM, a SMS job-alert displays the same essential info that a jobseeker gets
to see on the screen of his PC (e.g. Company Name / Posting City / Position /
Edu. Exp. Age / Exp. / Job Advt. Source / Job Code No.) while conducting a
jobsearch on any jobsite.
A jobseeker’s experience of JAM
on the small screen of his mobile is identical to the experience of a job
search, on the big screen of a PC.
Congruent with future
direction
Kanter Characteristics:
It’s in line with where the customer is heading anyway. It doesn’t require
customers to rethink their priorities or pathways.
JAM’s Conformance:
Whether a jobseeker locates suitable jobs on jobsites (after expending a lot of
time / effort / money) OR he receives perfectly matched / relevant job-alerts
SMS on his mobile, his ultimate goal is to
APPLY ONLINE
(i.e. push his resume to the
employers at a click). JAM lets him do just that!
Publicity Value
Kanter Characteristics:
It will make the customer look better to themselves and others.
JAM’s Conformance:
JAM is all about “mass-customization”. Amongst millions of jobseekers,
it recognizes each one as an “Individual” with his own “unique” needs (as
expressed through his own job-preferences).
This recognition of uniqueness
results into thoroughly “personalized” job-alerts. If 160 characters of SMS was
not a limitation, JAM would welcome/salute/thank each customer by his/her first
name!
In any case, a jobseeker will get
to view his personal “Job Alert / Apply online History Page” soon.
Naukri’s SMS Job-Alert Feature
1. Aggregation of Jobs from
Dozens of jobsites
(ensuring a wide choice of jobs
to subscribers)
- WWJ: YES
- Naukri: NO
2. Delivering latest jobs
(only those posted during last 24
hours)
- WWJ: YES
- Naukri: NO
3. Duplication of job-alerts?
- WWJ: NO (Never Duplicate Alerts)
- Naukri: YES (Duplication Possible)
4. Need to visit a number of
jobsites daily to conduct job search?
- WWJ: NO (Downloading jobs from dozens of
jobsites)
- Naukri: YES (Naukri will only match with its
own HOT jobs section)
5. Delivery of only relevant
jobs?
- WWJ: YES (Only those matching a jobseeker’s
declared job-preferences)
- Naukri: NO (“Matching” done with resume)
6. Need to deposit resume on a
number of jobsites?
- WWJ: NO
- Naukri: YES
7. Can a recruiter conduct
“resume-search” and get to see the resume?
- WWJ: NO (Absolute Privacy)
- Naukri: YES (Corporate subscribers can see
any resume)
8. Process Complexity
- WWJ: NO (Absolutely Simple)
- Naukri: YES
(SMS involved:) - List Naukri
- More Naukri
- Apply Naukri
9. All Pertinent Information
in SMS
(to enable jobseeker to take
on-the-spot decision — whether to apply or not)
- WWJ: YES
- Naukri: NO
(SMS includes junk contained in first 160 characters)
New Features
( Under Development / Deployment
)
➤ Resume Alert Mobile [ RAM
]
➤ Resume Alert Broadcast [ RAB ]
➤ Company – Specific Job
Alerts
➤ Job Advt Broadcast [ JAB ]
➤ Jobs Across World [ JAW ]
➤ Jobs For Masses
➤ Don’t Apply Online
!
Resume Alert Mobile [ RAM ]
How will it work?
• This is reverse of JAM. Here, a
Corporate Recruitment Manager tells us (through “Resume Preference” Form):
“Whenever you come across
resumes, which match my resume-preference criteria, please send me, once-a-day,
160 character (SMS) profiles of all such candidates on my mobile. Then
whichever profiles I like, I will ask you to deliver to me, the full resume, by
sending to WWJ, a PULL SMS (MO) as
RAM < PEN NO > [ short
code ]
I don’t want to wait for
conducting a resume-search (which is, in any case, absent on WWJ) OR wait till
a jobseeker “Applies online””
Who will it benefit and how?
• This is a great convenience
for Recruitment Managers.
They have to enter their “Resume Preferences” only ONCE on WWJ. Then forget PC
/ Internet! Now, profiles of perfectly “matched” candidates are delivered on
his mobile, once-a-day, wherever the manager may happen to be.
• Mobile Service Provider
benefits through increased revenue.
Resume Alert Broadcast [ RAB ]
How will it work?
• The only difference between RAM
and RAB is that:
➤ RAM aggregates all matching
resumes posted during last 24 hours (on all partner websites) and delivers
these profiles to Recruitment Managers, once a day, on their mobiles.
Whereas
➤ RAB delivers the suitable
candidate’s profile to concerned Recruitment Manager WITHIN 5 MINUTES of
that resume getting posted on any partner jobsite!
No duplicates! No more waiting!
Grab the candidate before your competitor grabs him!
Who will benefit and How?
• The main beneficiaries are the
Recruitment Managers, who are expected to fill that vacancy “yesterday”!
• Mobile Service Providers will
also benefit, because of thousands of PULL (MO) SMS from these Recruitment
Managers, requesting delivery of full resume through email.
Company - Specific Job Alerts
How will it work?
• This is a variation of JAM.
Here, in the “Job Preference” Form, a jobseeker will specify name / names of
only those companies, whose job-adverts he wants to receive, as alert. Other
“Match-criteria” such as “City / Function / Designation-Level / Exp” etc may
still remain / apply.
Now only jobs advertised by those
companies (on any partner jobsite) will get delivered to him as alerts.
Who benefits and how?
• A choosey candidate benefits by
narrowing down his choice / preference to a few top / well-known / reputed
employers, rather than hundreds of companies operating in any particular
industry. He does not wish to get inundated with alerts from these second-rung
/ also-ran companies.
• By charging Rs. 10/- per
such alert / apply online, Mobile service Provider too, will benefit, for
this SUPER PREMIUM SMS
Job Advt Broadcast [ JAB ]
How will JAB work?
• In normal course, WWJ will
aggregate all “matching” job-adverts for past 24 hours and then send the
job-alert SMS on the next day to each JAM subscriber.
However, Corporate HR managers
are under tremendous pressure to fill-up vacancies within days. They cannot
afford to wait “passively”. They want their job-adverts to reach “suitable”
candidates WITHIN HOURS.
Under JAB, jobs posted on our
partner jobsites will get delivered to “suitable” JAM subscribers (as SMS)
within 15 minutes of getting posted.
Who benefits and how?
• Corporate employers benefit
because their jobs will reach hundreds or thousands of “Matching” candidates
within minutes of posting their advertisements and start receiving resumes
within 30 minutes.
• Jobseekers will get to know of
interesting jobs immediately and be first in the queue of applicants by
applying online (and generating revenue for service provider)
Jobs Across World [ JAW ]
How will it work?
• Currently WWJ aggregates jobs
getting posted on major Indian jobsites (during past 24 hours). However we have
already developed software to aggregate jobs from American job portals.
Soon, we will offer / send
job-alerts for vacancies in Microsoft / GE / Computer Associate / Oracle /
CISCO / DELL etc. etc.
And, Indian IT / ITES
professionals, working in Chennai / Bangalore / Gurgaon / Hyderabad / Mumbai /
Pune etc. (some 850,000?) will get these alerts on their mobiles and will be
able to “apply online” to these American Employers, right from their mobiles,
halfway across the World.
Who will benefit and how?
• Biggest beneficiaries will be
Indian IT professionals (all of whom, anyway want to migrate to USA!)
For a mere Rs. 3/-, they will be able to get their resumes emailed within
minutes, to American employers.
• Mobile Service Providers, too
will benefit
Jobs For Masses
[ Factory Staff – Clerical Staff
– Vocational Staff ]
How will it work?
• Concept of JAM (Job Alerts On
Mobile) will stay the same. However, for each of these “categories”, the
“Job-Preference” forms and the “Submit-Resume” Forms, will be multiple-choice
drop lists and much more narrowly structured.
These will be matched against the
“Classified” recruitment adverts appearing on jobsites, as well as in
newspapers (with whom we will tie-up)
Delivery of job-alerts will be as
SMS.
Same with “Apply Online” (MO) SMS.
Who will benefit and how?
• From large cities and rich
people, mobiles are moving to small towns and (relatively) poor people—to reach
200 million by 2008. Most of these mobiles will belong to categories of
jobseekers described here.
For these millions, today, there
is an “asymmetry of job-related information”. JAM will provide them with a
level-playing-field vis-à-vis their urban counterparts. Now, they will have
“access” to jobs, around the country.
By reaching out to the “Bottom
Of Pyramid” (C. K. Prahalad), JAM will create a huge new market for Service
Provider.
Don’t Apply Online
How will it work?
• Senior Executives will
“Register” and enter their “Job Preferences” on WWJ, without submitting their
resumes. These executives consider themselves too senior to “Apply online” but
they are very much interested to know what / how many interesting jobs (at
their level) are coming up in the market.
Everyday, WWJ will send them
job-alert SMS which match their declared “Job – Preferences”
Who benefits and how?
• Of course, these senior
executives will benefit. Upon receiving an interesting job-alert SMS, most
likely, they will get in touch with a Headhunter and ask him to make discreet
inquiry with the advertising company re: his suitability, without, at this
stage, revealing his identity.
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