CONCEPT

To create a

Virtual Employment Exchange

of India

Ø  To create & host on TV, a weekly 1 hour program, similar to Kaun Banega Crorepati ? (KBC)

Ø  The Program will be a Virtual Employment Exchange [VEE]

Ø  The program will be a multi-media convergence of

Ø  Program shall be interactive & content driven.

Ø  Program will aim at an audience much larger than for KBC.

Ø  BY offering a hope of getting a job, the program aims to create, amongst millions of viewers, a deep personal attachment. This will ensure long term viewer loyalty.

Ø  Program will be so devised as to ensure “repeat” weekly viewing by an, almost “captive” audience, who cannot afford to miss a single episode.

Ø  By ensuring a large captive audience, the program will be able to generate substantial advt. revenues.