Factor
|
Newspaper
Advt
|
KBB
|
Cost/Vacancy
|
Rs.
2 Lakh
|
Rs.
50,000
|
Probability
of finding a suitable candidate
|
5%
|
100%
|
Avg.
No. of respondents
|
100
|
10,000
|
Speed
(Cycle-time from advt to appointment)
|
12
weeks
|
1
week
|
Quality
of response
|
Mediocre
|
Good
|
Media-reach
|
Local-
regional (edition-wise)
|
National-Global
(millions of viewers)
|
Time-period
over which applications keep arriving
|
30
days
|
Limited
to 1 day
|
Sorting/rating
of response
|
-Manually(by
subject-experts)
-Subjective
|
-Automatic
/ computerized (selection criteria based)
-
Objective
|
Creation
of Database (of responses)
|
-Manual
data entry needing many D/E operators
-Time
consuming
-Error-prone
|
-Auto-generation
by applicants themselves!
-Instantaneous
-Error-free
|
Interview
Process
|
Private
|
Private
|
Shortlisting
of Candidates for interview
|
Private
|
Public
(during
the show)
|
Candidate’s
Anonymity
a)
Within the corporation
b)
Vis-à-vis general public
|
-Compromised
on account of typed application
-No
Compromise
|
-No
compromise
(till
interview)
-No
compromise (Public appearance on subsequent show is optional / voluntary)
|
External
influence / pressure to shortlist / select a particular candidate
|
Rampant
& unavoidable (due to subjectivity of the process from the start to stop)
|
-None
during shortlisting
(being
computerised & televised
-Some
during interviewing
|
Readership
/ Viewership
|
Only
those looking for a job / job-change, will bother to look-up “appointment”
pages / classified columns
|
A
family-interest show, which will be viewed by, not only the jobseekers but
their friends / families as well
|
Building-up
of Institutional image of Corporation
|
Negligible-
that too, limited to jobseekers
|
Considerable
(depending upon Personnel Manager)
|
Possibility
of re-inforcing corporate image thru simultaneous “Product-advt” in same
media at same time
|
Low
(probability
of a reader, reading both advts on same day is remote)
|
High
(Product-advts can be spaced to preceed / follow, the online headhunt by concerned
Corporate Personnel Manager)
|
Factor
|
Newspaper
Advt
|
KBB
|
Elements
of
-Anticipation/expectation
|
Medium
|
High
|
Anxiety-tension
|
Medium
|
High
|
Drama
|
Low
|
High
|
Hope
(of
favourable outcome)
|
Low
|
High
|
Faith
(in
the process)
|
Medium
|
High
|
Effort
reqd. to participate
|
High
|
Low
|
Recall
value
(of
event)
|
Almost
Zero
|
Very
High
|
Credibility
(of
process)
|
Low
/ medium
|
High
|
Transparency
(of
process)
|
Negligible
|
Considerable
|
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