Google Jobs
For Jobseekers & For
Employers
CONTENT
RecruitGuru
The Future of Recruitment Web-Services
CONTENT
- “Classified For Million”
- Value Proposition
- The Virtual Employment Exchange
- The Shape Of Things To Come
- How Does Global Recruiter Help HR Manager
- Changing Rules Of Online Recruitment Game
H.C. Parekh
RecruitGuru
A-4, 515 Lok Bharati Complex,
Marol Maroshi Road, Andheri (East),
Mumbai – 400 059, India
Phone: 022 – 5507 0355 / 5699
1554
Fax: 5507 0399
Email: hcp@recruitguru.com
LETTER TO GOOGLE (Dec 21,
2005)
RecruitGuru
The Future of Recruitment Web-Services
Date: December 21, 2005
To:
Mr. Ahish Kashyap
Country Manager
India Sales & Operations
Google Online India Pvt. Ltd.
Off. No. 211, Level 2, Raheja Centre Point
294 CST Road, Near Mumbai University
Off Bandra Kurla Complex, Kalina, Santacruz (East)
Mumbai – 400 098
Dear Mr. Kashyap,
Classifieds for Millions
I refer to my earlier emails
(Dec. 2/9/13)
Indian “Online Recruitment”
industry is approx. Rs. 300 crores, with MonsterIndia and Naukri expected to
contribute Rs. 100 cr and Rs. 90 cr respectively during 2005–06.
Altogether, there are about 500+
jobsites in India (most operated by brick-and-mortar placement agencies, for
the purpose of collecting resumes).
Should Google decide to offer
“classified” jobsearch/resume search, it is possible for you to corner a
market-share of:
- 50% by end of first year ……………… Rs. 150 cr.
- 80% by end of second year ………… Rs. 250 cr.
From an Indian context, that is a
lot of money!
More importantly (from Google’s
viewpoint), getting 44.5 million unemployed (registered with some 939
employment exchanges around the country) to visit and conduct job searches
on Google can be even much more valuable.
Address Footer:
A-4, 515 Lok Bharati Complex, Marol Maroshi Road, Andheri (E), Mumbai – 400 059
INDIA
Tel.: 022-5699 1554
Website:
www.world-wide-jobs.com
Tagline:
Where jobs come searching for you on your mobile
Where you ‘apply online’ with a single click on your mobile
RecruitGuru
The Future of Recruitment Web-Services
You are aware that Yahoo already
offers “Jobsearch” to its visitors, by partnering with timesjobs.com
I invite you to overtake Yahoo
India, by partnering with
GobalRecruiter.net
through your own career-website,
www.Googlejobs.in
I have created this website
for your exclusive use.
I have no intention to use it
myself nor will I allow anyone else to use it.
You can log into www.Googlejobs.in
and experience how it gets powered by the webservices of GlobalRecruiter.net
After you had an opportunity to
go through enclosed folder, I would like to meet you personally to further
discuss my proposal. Please feel free to phone me on (M) 98 6755 0808
With regards,
Hemen Parekh
Footer:
A-4, 515 Lok Bharati Complex, Marol Maroshi Road, Andheri (E), Mumbai – 400 059
INDIA
Tel.: 022-5699 1554
Website:
www.world-wide-jobs.com
Tagline:
Where jobs come searching for you on your mobile
Where you “apply online” with a single click on your mobile
VALUE PROPOSITION TABLE
“Value Propositions” (XYZ
Jobsite vs. Global Recruiter Network)
|
Parameter |
What is XYZ’s Value
Proposition? |
What is Global Recruiter’s
Value Proposition? |
|
Job Advt Database
(Aggregation) |
Can offer to Google only those
jobs which corporates post on XYZ. (No aggregation) |
Can offer jobs posted by
corporates on multiple jobsites – everyday. Hence latest/freshest jobs become
available to jobseekers on www.Googlejobs.in |
|
Job Advt Posting (By
Corporates) |
XYZ would not want corporates
to post directly on Google (bypassing XYZ and losing revenue). 95% revenue
comes from corporate subscribers. |
Global Recruiter enables
corporates to post jobs on www.Googlejobs.in (partner site).
Corporates become subscribers of Googlejobs.in |
|
Job Search (By Jobseekers) |
Only handing over database to
Google. “Single box search” is ineffective. Example: searching “Java” may
show 2000 job ads. |
Integrated search with
structured filters (Industry, Function, Designation, Level, Location,
Experience, Keywords). Narrows results to ~20–30 relevant jobs |
|
Apply Online |
Unlikely XYZ will give full
resume database to Google for “Apply Online” |
Any jobseeker can submit resume
on www.Googlejobs.in and apply directly to jobs |
VALUE PROPOSITIONS
(XYZ Jobsite vs. Global
Recruiter Network)
TABLE – PAGE 2
|
Parameter |
What is XYZ’s Value
Proposition? |
What is Global Recruiter’s
Value Proposition? |
|
Network |
XYZ is a “stand-alone” jobsite |
Global Recruiter will be a
network of (ultimately) several hundred jobsites, each contributing daily
thousands of jobs and resumes to a central/common database |
|
Resume Posting |
XYZ may not want jobseekers to
post resumes on Google, because unless its own database keeps growing, no
corporate would subscribe to XYZ’s “Resume Search” (₹1.25 lakh/year). End of
XYZ! |
Global Recruiter enables
jobseekers to post resumes on www.Googlejobs.in. Without resume
posting, “Apply Online” becomes meaningless |
|
Integration |
ABSOLUTELY no way XYZ can
integrate with Google |
www.Googlejobs.in can be
integrated into Global Recruiter network within minutes (already done) |
|
Time to Market (Launch) |
Uploading jobs (without
resumes) and making searchable would take weeks of coding, debugging, testing |
www.Googlejobs.in is already
live. Google can enter ₹300 crore recruitment market immediately. Within
one month, it can overtake: |
|
→ Naukri |
||
|
→ Monster |
||
|
→ TimesJobs |
TABLE
|
Parameter |
What is XYZ’s Value
Proposition? |
What is Global Recruiter’s
Value Proposition? |
|
Job Alert |
Email alerts only |
SMS-based job alerts via mobile
(linked with World-Wide-Jobs.com) |
|
Resume Alerts |
Not available |
Resume alerts & broadcast
to HR managers’ mobile phones (planned within 3 months) |
|
Resume Display |
Cannot display resumes in Word
format |
Resumes delivered to HR
managers in Word format (easy readability) |
|
Knowledge Profile |
Not offered |
Extracts keywords from resumes
into a separate “Knowledge Profile” section + highlights keywords in
red |
TABLE
|
Parameter |
What is XYZ’s Value
Proposition? |
What is Global Recruiter’s
Value Proposition? |
|
Revenue Model (Pricing) |
XYZ charges large upfront
lump-sum from corporates for: |
Google-style model: ₹1 per
interaction |
|
Feedback to Candidates |
No provision |
Resume emailed to HR contains 3
feedback links |
Global Recruiter’s
Value–Proposition:
- A resume, emailed by www.Googlejobs.in to a
HR manager, will contain 3 “feedback” links.
- When HR manager clicks on any one of these links,
that feedback will get emailed to the concerned candidate, automatically.
- In “Search” (John Battelle – pg: 147), Sergey
Brin is quoted:
“Thousands of resumes streamed
into Google each week, swamping the company’s hiring process. Legions of
talented geeks never got so much as an acknowledgment of their desire to work
at Google. Hundreds of others got interviews but were never hired, and many of
those felt spurned by a fickle and mysterious process that no one seemed
capable of explaining.
When hundreds of smart people feel poorly treated, the negative buzz starts
to build.
A lot of (those we passed over) were certainly good enough, and it’s something
I regret.
“it’s something we have to fix.”
Title:
Global Recruiter / The VIRTUAL
EMPLOYMENT EXCHANGE
Diagram Description (Text
Version)
Central Hub:
- COMMON CENTRAL DATABASE
- GLOBAL RECRUITER
- JOBS & RESUMES
Surrounding Partner Websites
(A to H):
Each partner website is connected
to the central database.
- Partner Website A
- Partner Website B
- Partner Website C
- Partner Website D
- Partner Website E
- Partner Website F
- Partner Website G
- Partner Website H
Participants at Each Node:
- Jobseeker
- Recruitment Manager (Recru. Mgr.)
Data Flows (Between Partners
& Central Database):
Each partner website exchanges:
- Post Resume (Green)
- Post Job (Red)
- Resume Search (Green)
- Job Search (Red)
Title:
The shape of things to come.
Columns:
Time Frame | Technologies
Employed | Recruitment Process & Structure | Service Network
2008
Technologies:
- Interactive TV + DTH + Broadband
Recruitment Process:
- Conduct video interviews on TV (each having unique
IP address)
- Apply online from TV using remote
Service Network:
- TV Broadcasters
- Radio Broadcasters
- ISP
- MSP
- Newspapers
2006
Technologies:
- Internet + SMS/MMS
Recruitment Process:
- Download resume using mobile
- Apply online from mobile phone
Service Network:
- Mobile Service Providers
- World-Wide-Jobs
- GlobalRecruiter.net
2005
Technologies:
- Internet + E-Mail
Recruitment Process:
- Download resume using PC
- Apply online from PC
Service Network:
- Internet Service Providers
- Jobsites
1995
Technologies:
- Printing Press + Typewriter
Recruitment Process:
- Employers advertise in print media (PAPER DATABASE)
- Jobseekers apply using snail-mail (NO DATABASE)
Service Network:
- Newspapers
- Postal Service
- Fax
Central Pyramid (Core
Functions):
Base Layer (1995):
- Employers ↔ Jobseekers
- No digital database
Mid Layer (2005):
- Post Jobs
- Search Resumes
- Search Jobs
- Post Resumes
Advanced Layer (2006):
- RAB (Resume Alert Broadcast)
- RAM (Resume Alert Mobile)
- JAB (Job Alert Broadcast)
- JAM (Job Alert Mobile)
Top Layer (2008 Vision):
- Fully integrated system:
- TV-based applications
- Real-time video interviews
Title:
How does Global Recruiter help
HR Manager?
Table Columns:
- Global Recruiter Feature
- Do Monster / Naukri offer this?
- Do more in Less Time
- Take Better Decisions & Faster
- Simplify / Automate Routine Process
- Exceed Target
Features Comparison
1. Post Jobs
- Monster/Naukri: ✔
- Less Time: ✔
- Better Decisions: ✔
2. Search Resumes
- Monster/Naukri: ✔
- Less Time: ✔
- Better Decisions: ✔
- Exceed Target: ✔
3. Resume Alert on Mobile
(RAM) (Soon to be introduced)
- Monster/Naukri: ✖
- Less Time: ✔
- Better Decisions: ✔
- Automate Process: ✔
- Exceed Target: ✔
4. Resume Alert Broadcast
(RAB) (Soon to be introduced)
- Monster/Naukri: ✖
- Less Time: ✔
- Better Decisions: ✔
- Automate Process: ✔
- Exceed Target: ✔
5. Knowledge Profile
- Monster/Naukri: ✖
- Less Time: ✔
- Better Decisions: ✔
- Automate Process: ✔
- Exceed Target: ✔
6. Keywords Highlighted in
Resume
- Monster/Naukri: ✖
- Less Time: ✔
- Better Decisions: ✔
7. Resume Displayed in Word
- Monster/Naukri: ✖
- Less Time: ✔
- Better Decisions: ✔
- Automate Process: ✔
8. “Resume Reviewed” Counter
- Monster/Naukri: ✖
- Less Time: ✔
- Better Decisions: ✔
- Automate Process: ✔
9. Rearrangeable Resume
Display
- Monster/Naukri: ✖
- Less Time: ✔
- Better Decisions: ✔
- Automate Process: ✔
10. Download 50 Resumes at a
Time
- Monster/Naukri: ✖
- Less Time: ✔
- Better Decisions: ✔
11. Mass E-mail to Candidates
- Naukri: ✔
- Monster: ✖
- Less Time: ✔
- Better Decisions: ✔
12. Instant Feedback to
Candidates
- Monster/Naukri: ✖
- Less Time: ✔
13. Access “Common Resume
Database” (All Partner Websites)
- Monster/Naukri: ✖
- Less Time: ✔
- Automate Process: ✔
14. Job Alert Mobile (JAM)
- Monster/Naukri: ✖
- Less Time: ✔
- Better Decisions: ✔
- Automate Process: ✔
15. Jobs Searchable from Many
Sites
- Monster/Naukri: ✖
- Less Time: ✔
- Automate Process: ✔
Title:
CHANGING RULES OF ONLINE
RECRUITMENT – GAME
Table Columns:
- Parameter
- “Monster / Naukri” Model
- Global Recruiter Model (Pay Per Click)
Amount (Upfront)
Monster / Naukri:
- Large
- (Rs. 1.0 Lakh – Rs. 3.0 Lakhs per year)
Global Recruiter:
- Small
- (Can be as low as Rs. 500 / year)
Lock-In
Monster / Naukri:
- Minimum 3 months
- Up to 12 months
Global Recruiter:
- None
- Can quit as soon as deposited amount gets consumed
- Could quit within a few days
Validity of Usage
Monster / Naukri:
- Not beyond period for which a corporate has
subscribed
- Must make fresh payment to continue
Global Recruiter:
- Use the service as long as you have a balance to
your credit
- Even after 2 years, if you like
Flexibility of Service Usage
Monster / Naukri:
- Subscription for “Job Posting” cannot be used for
“Resume Searching” and vice versa
- Must buy a “COMBO” package
Global Recruiter:
- No separate subscriptions
- With just ONE account, use both services without
constraint
Value Proposition
Monster / Naukri:
- Pay huge upfront amount unrelated to actual usage
Global Recruiter:
- Pay per use model
- Pay only for what you use
Does the payment model conform
to prevailing practice on World-Wide-Web?
Monster / Naukri: NO
- Across the web, advertisers pay (micro-payment) ONLY
when a visitor clicks on an advertisement
- With advent of web services, traditional concepts
are fading:
- Membership
- Subscription
- Entrance Fee
- Enterprise Version Software
Global Recruiter: YES
- Pay for “performance” only
- Why pay if no one looks at your job advertisement?
- Unless a jobseeker reads your job ad, they are
unlikely to apply
- Why pay unless you open the full resume?
“Per Seat” Licensing?
Monster / Naukri: YES
- Usage restricted to number of licenses (usually 3–5
users)
- Want more users?
- Pay more
- “Pay through your nose”
Global Recruiter: NO
- No restriction on number of users
- Customer decides:
- Who uses
- How many use
- Same User ID / Password can be used
- “Who are we to dictate how many executives can:”
- Post Jobs
- Search Resumes
- “That would be arrogance!”
Affordability
Monster / Naukri:
- Huge upfront lump sum
- Suitable only for:
- Large corporations
- Placement agencies recruiting 100+ executives/year
Global Recruiter:
- Pay-per-use micro-payment model
- Extremely affordable:
- Small enterprises
- Freelance recruiters
- Even home-based recruiters
- Pay once a year or occasionally as needed
