Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do.

There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Friday, 28 March 2014

PROCESS-COMPARISON



Factor
Newspaper Advt
KBB
Cost/Vacancy
Rs. 2 Lakh
Rs. 50,000
Probability of finding a suitable candidate
5%
100%
Avg. No. of respondents
100
10,000
Speed (Cycle-time from  advt to appointment)
12 weeks
1 week
Quality of response
Mediocre
Good
Media-reach
Local- regional (edition-wise)
National-Global (millions of viewers)
Time-period over which applications keep arriving
30 days
Limited to 1 day
Sorting/rating of response
-Manually(by subject-experts)


-Subjective
-Automatic / computerized (selection criteria based)
- Objective
Creation of Database (of responses)
-Manual data entry needing many D/E operators
-Time consuming
-Error-prone
-Auto-generation by applicants themselves!
-Instantaneous
-Error-free
Interview Process
Private
Private
Shortlisting of Candidates for interview
Private
Public
(during the show)
Candidate’s Anonymity
a)   Within the corporation
b)   Vis-à-vis general public


-Compromised on account of typed application
-No Compromise


-No compromise
(till interview)
-No compromise (Public appearance on subsequent show is optional / voluntary)

External influence / pressure to shortlist / select a particular candidate
Rampant & unavoidable (due to subjectivity of the process from the start to stop)
-None during shortlisting
(being computerised & televised
-Some during interviewing
Readership / Viewership
Only those looking for a job / job-change, will bother to look-up “appointment” pages / classified columns
A family-interest show, which will be viewed by, not only the jobseekers but their friends / families as well
Building-up of Institutional image of Corporation
Negligible- that too, limited to jobseekers
Considerable (depending upon Personnel Manager)
Possibility of re-inforcing corporate image thru simultaneous “Product-advt” in same media at same time
Low
(probability of a reader, reading both advts on same day is remote)
High (Product-advts can be spaced to preceed / follow, the online headhunt by concerned Corporate Personnel Manager)


Factor
Newspaper Advt
KBB
Elements of
-Anticipation/expectation


Medium


High
Anxiety-tension
Medium
High
Drama
Low
High
Hope
(of favourable outcome)
Low
High
Faith
(in the process)
Medium
High
Effort reqd. to participate
High
Low
Recall value
(of event)
Almost Zero
Very High
Credibility
(of process)
Low / medium
High
Transparency
(of process)
Negligible
Considerable

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