Hi Friends,

Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do.

There is just no time to look back, no time to wonder,"Will anyone read these pages?"

With regards,
Hemen Parekh
27 June 2013

Friday, 28 March 2014

WHY WOULD ADVERTISERS QUEUE-UP FOR KBB?


Ø  Within 6 months of its launching, this program will be watched by millions of viewing around the country. No other program can provide such a reach to an advertiser wishing to advertise his product / service.
Ø  The viewers of this program are expected to be educated and qualified professionals from the Indian middle – class. The bulk of the purchasing power vests with this class.
Ø  In their families, these viewers of KBB are the opinion – makers / decision – makers.
Ø  Another important segment of the society, watching this program keenly, is the youth, especially millions of college students and fresh graduates (the job hopefuls!)
Ø  Advertisers advertising their product / service on KBB will gt preferential allotment of slots for their Personnel Manager to announce / post their job-advt / vancacies. This arrangement will have a “ re-forcing” effect as far as image-building is concerned. This will lead to a much higher recall rate because of the association.
Ø  Since this program fulfills a vital commercial/economic need (viz. Matchmaking of jobseekers with employers), its popularity is bound to grow forever.
There is every possibility that from being a “program / show” , KBB transforms itself into a

JobsChannelTV.com
Which operates on 24 hour basis!

No comments:

Post a Comment