Ø Within 6 months of its launching, this program will be watched by millions of viewing around the country. No other program can provide such a reach to an advertiser wishing to advertise his product / service.
Ø The viewers of this program are expected to be educated and qualified professionals from the Indian middle – class. The bulk of the purchasing power vests with this class.
Ø In their families, these viewers of KBB are the opinion – makers / decision – makers.
Ø Another important segment of the society, watching this program keenly, is the youth, especially millions of college students and fresh graduates (the job hopefuls!)
Ø Advertisers advertising their product / service on KBB will gt preferential allotment of slots for their Personnel Manager to announce / post their job-advt / vancacies. This arrangement will have a “ re-forcing” effect as far as image-building is concerned. This will lead to a much higher recall rate because of the association.
Ø Since this program fulfills a vital commercial/economic need (viz. Matchmaking of jobseekers with employers), its popularity is bound to grow forever.
There is every possibility that from being a “program / show” , KBB transforms itself into a
Which operates on 24 hour basis!