Ø Within
6 months of its launching, this program will be watched by millions of viewing
around the country. No other program can provide such a reach to an advertiser
wishing to advertise his product / service.
Ø The
viewers of this program are expected to be educated and qualified professionals
from the Indian middle – class. The bulk of the purchasing power vests with
this class.
Ø In
their families, these viewers of KBB are the opinion – makers / decision –
makers.
Ø Another
important segment of the society, watching this program keenly, is the youth,
especially millions of college students and fresh graduates (the job hopefuls!)
Ø Advertisers
advertising their product / service on KBB will gt preferential allotment of
slots for their Personnel Manager to announce / post their job-advt / vancacies.
This arrangement will have a “ re-forcing” effect as far as image-building is
concerned. This will lead to a much higher recall rate because of the
association.
Ø Since
this program fulfills a vital commercial/economic need (viz. Matchmaking of jobseekers
with employers), its popularity is bound to grow forever.
There
is every possibility that from being a “program / show” , KBB transforms itself
into a
JobsChannelTV.com
Which
operates on 24 hour basis!
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