Ø On a job depends a jobseeker’s ROTI-KAPADA-MAKAN-MARRIGE-almost all dreams of a decent life.
KBB will be the vehicle for fulfilling this dream.
Ø Nearly 30 million people are employed in public+private sector (organized). These alone generate an annual “replacement” (resignation-retirement-death) market of around 4.5 millions jobs.
Ø The “New Jobs” market is another 0.5 million/ year.
Ø While on one hand, there is a demand for nearly 5 million jobs (4.5m+0.5m), on the other hand, nearly 41 million persons are registered with some 914 employment exchange spread all over the country.
Ø The problem is
- 41 million jobseekers have no quick-easy-cheap method to “research” & find out, where exactly are those 5 million jobs located.
- Employers needing to fill those 5 millions jobs have no clue who are these 41 million jobseekers and how to communicate to them that they have these jobs to fill.
The dilemma of both the jobseekers and the employers is no different that of the distressed hero of a hindi movie who sings plaintively
“ Bhagwan tuze main khat likhata magar tera pata maloom nahin!”
Ø Employers are spending over Rs.200 crores /year on advertising their job-vacancies in “classified” and “appointment” pages.
Ø Personnel Managers are spending lakhs of man hours in
- Drafting job-advts
- Receiving / sorting lakhs of applications
- Sending out lakhs of interview-calls
All of this is one of the most frustrating business process. It is painfully slow and the outcomes is often uncertain.
For match-making of any kind, print media has many shortcomings. Limited reach is one of them. A very short shelf life (one day – incase of newspapers) is another.
Ø All of the foregoing ingredients provide for a right “masala” with which to launch,
THE VIRTUAL EMPLOYMENT EXCHANGE (VEE)
In the form of a TV program “Kaun Banega Bhagyashali (KBB)” which would, over a period of time, bloom into a full time Job Channel TV.
Ø The program will reach
- 40 million Cable TV Connections
- 80 million TV Sets
- 300 Million TV viewers
Ø VEE will be the convergence of